contributions from Ljubljana
Dejan Verčič (Author)

Abstract

Public relations emerged as an academic discipline in the 1980s in the US, and in 1990s it institutionalised itself in European academia as well. Work at the Marketing Communication and Public Relations department, Faculty of Social Sciences, University of Ljubljana, has been instrumental in the Europeanisation and globalisation of the predominantly US public relations theory and contributed to the development of the reflective model of public relations.

Keywords

Komunikacijsko upravljanje;Odnosi z javnostmi;Slovenija;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL FDV - Faculty of Social Sciences
UDC: 659.4(497.4Ljubljana)
COBISS: 30885981 Link will open in a new window
ISSN: 0040-3598
Parent publication: Teorija in praksa
Views: 466
Downloads: 91
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Other data

Secondary language: Slovenian
Secondary abstract: Odnosi z javnostmi so se kot akademska disciplina pojavili v osemdesetih letih prejšnjega stoletja v ZDA, v devetdesetih pa so se uveljavili tudi na Evropskih univerzah. Delo na Katedri za tržno komuniciranje in odnose z javnostmi na Fakulteti za družbene vede v Ljubljani je pomembno prispevalo k evropeizaciji in globalizaciji pretežno severnoameriške teorije odnosov z javnostmi in soustvarilo reflektivni model odnosov z javnostmi.
Secondary keywords: Communication management;Public relations;Slovenia;
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 1598-1610, 1711
Volume: ǂLetn. ǂ48
Issue: ǂšt. ǂ6
Chronology: nov.-dec. 2011
ID: 9107199
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