Uroš Horvat (Author)

Abstract

V prispevku je predstavljen vpliv mednarodnega kulturnega projekta Evropska prestolnica kulture Maribor 2012 na turistični obisk v mestu. Avtor analizira predvsem podatke o stacionarnem turističnem obisku (število turistov in nočitev, izvor turistov po državah, povprečna dolžina bivanja turistov, sezonskost turističnega obiska) v letu 2012 ter jih primerja z leti pred izvedbo projekta in letom 2013. Kjer je to mogoče, uporabi tudi primerjavo s podatki v mestu Pecs na Madžarskem, ki je nosil naziv EPK v letu 2010. Projekt EPK Maribor 2012 je bil doslej največji in najbolj prepoznavni kulturni projekt v zgodovini Slovenije. Poleg direktnega vpliva na kulturno dejavnost in njen razvoj je imel velik vpliv tudi na promocijo Maribora, partnerskih mest in Slovenije na splošno. Imel je tudi pomembne pozitivne učinke na gospodarskem področju, saj so med drugimi v Maribora v letu 2012 zabeležili okoli 19 % več turistov in okoli 17 % več nočitev kot leto prej, povečan turistični obisk pa se je obdržal tudi v letu 2013.

Keywords

turizem;mestni turizem;turistični obiski;EPK;Maribor;Slovenija;ne zaključna dela;

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UM FF - Faculty of Arts
UDC: 911.3:379.85
COBISS: 20315656 Link will open in a new window
ISSN: 1854-665X
Parent publication: Revija za geografijo
Views: 1027
Downloads: 116
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Other data

Secondary language: English
Secondary title: The impact of the project European Capital of Culture 2012 on the tourist visit in Maribor
Secondary abstract: The article discusses the impact of the international cultural project European Capital of Culture Maribor 2012 on a tourist visit in the city. The author analyzes in particular the data of the stationary tourist visits (number of tourists and overnight stays, share of overnight stays by country, the average length of stay of tourists, the seasonality of tourist visit) in 2012, and compared them with the years prior to the implementation of the project, and the year 2013. Where possible, he uses a comparison with the data in the city of Pecs (Hungary), which wore the title of ECoC in 2010. ECoC Maribor 2012 was the biggest and most recognizable cultural project in the history of Slovenia. In addition to the direct effect on cultural activity and its development, the project has had a major impact also on the promotion of Maribor and partner towns, as well as Slovenia in general. It had also significant positive effects on the local economy; in Maribor in 2012 were registered about 19% more tourist arrivals and 17% more overnight stays than the year before, and the tourist visit remained in 2013 almost at the same level.
Secondary keywords: tourism;urban tourism;tourist visits;ECoC;Maribor;Slovenia;Turizem;Maribor (Slovenija);
URN: URN:NBN:SI
Type (COBISS): Article
Pages: str. 113-128
Volume: 8
Issue: ǂ[št.] ǂ1
Chronology: 2013
ID: 9111728