Družina predšolskega otroka in potrošniška družba

diplomsko delo

Jasna Žnidarec (Author), Jana Goriup (Mentor), Maja Hmelak (Co-mentor)

Abstract

Motiv za diplomsko delo je bilo soočenje z (nekaterimi) posledicami življenja v aktualni postmoderni, potrošniško naravnani družbi, ki je čedalje bolj materialistično orientirana. Oglaševalci in trgovci vedno več oglasov in reklamiranja namenjajo že predšolskim otrokom, saj vedo, da so ravno oni največji posredni, predvsem pa potencialni (odrasli) potrošniki. Namen dela je bil ugotoviti, kako se v tej družbi znajdejo družine s predšolskimi otroki in kako starši vzgajajo otroke ob tolikšni ponudbi izdelkov in reklam, ki otrokom vsak dan vzbujajo nove želje. Cilj empirične raziskave je bil proučiti vpliv predšolskih otrok na nakup staršev, vpliv medijev na potrošnjo predšolskih otrok in na razvoj otrokovih vrednot ter odziv staršev na otrokove načine prepričevanja le-teh v nakup. Diplomsko delo temelji na deskriptivni in kavzalno- neeksperimentalni metodi pedagoškega raziskovanja, kjer se je do podatkov prišlo s pomočjo anketnega vprašalnika z zaprtim in odprtim tipom vprašanj. V raziskavi je sodelovalo 120 staršev predšolskih otrok iz vrtcev občine Žalec. Analiza podatkov je pokazala, da na potrošnjo predšolskih otrok najbolj vplivajo televizijski oglasi, ki so jim privlačni zaradi zanimivega slikovnega gradiva, da se starši v večini primerov ne glede na otrokove načine prepričevanja v nakup ne pustijo zmesti in ne popustijo. Ugotovljeno je bilo, da otroci nimajo tako velikega vpliva na potrošnjo staršev kot se je pričakovalo. Skoraj vsi anketirani starši menijo, da mediji negativno vplivajo na razvoj otrokovih vrednot, saj jih želijo spremeniti v materialistične potrošnike in jim je mar le za visoki dobiček.

Keywords

diplomska dela;denar;družine;mediji;potrošniška družba;predšolski otroci;socializacija;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM PEF - Faculty of Education
Publisher:	[J. Žnidarec]
UDC:	316.614.6-053.4(043.2)
COBISS:	22031624
Views:	2073
Downloads:	251
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	PRE-SCHOOL CHILD FAMILY AND CONSUMER SOCIETY
Secondary abstract:	The topic of this thesis has been chosen because we live in a modern consumer society that is more and more oriented towards materialistic goods. Advertisers and salesmen are increasingly aiming their focus on preschool children, because they are the largest indirect consumers. The aim was to find out how families with preschool children manage and raise their children with such a large amount of goods and advertisements making them constantly want new things. With an empirical study the effect of preschool children on their parents, the effect of media on the child's consumption, effect of media on the development of child's values and the reaction of parents to the various ways children push them into consumption, has been explored. The thesis is based on a descriptive and causal-nonexperimental method of pedagogical research, where data has been gathered from a survey based on closed and open ended questions. 120 parents of preschool children have been surveyed from the county Žalec. Data analysis has shown television advertisements have the most influence on the child due to interesting imagery and that parents do not easily let children confuse them or get persuaded. It has been discovered that children do not have as a major influence on parents consumption as initially hypothesized and that most parents believe the media presents a negative influence on the development of childrens values due to the sole drive of making people consumers and caring only about profit.
Secondary keywords:	theses;money;families;media;consumer society;preschool children;socialization;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Pedagoška fak., Oddelek za predšolsko vzgojo
Pages:	124 f., [5] f. pril.
ID:	9116174