master's thesis
Tina Kavčič (Author), Barbara Čater (Mentor)

Abstract

Marketing strategies of Slovenian SaaS companies

Keywords

trženje;storitve;programi;software;strategija trženja;cena;pospeševanje;marketing;services;programmes;marketing strategy;price;promotion;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Kavčič Rudolf]
UDC: 339.138
COBISS: 22516710 Link will open in a new window
Views: 1244
Downloads: 231
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Strategije trženja slovenskih ponudnikov storitev SaaS
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 64, 26 str.
ID: 9124867