magistrsko delo
Nina Ribnikar (Author), Mateja Kos Koklič (Mentor)

Abstract

Stališča internetnih uporabnikov do posameznih oblik spletnih oglasov

Keywords

trženje;informacijska tehnologija;Internet;oglaševanje;oglas;potrošnik;raziskave;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Ribnikar]
UDC: 659.1
COBISS: 22523878 Link will open in a new window
Views: 727
Downloads: 121
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Other data

Secondary language: Unknown
Secondary title: Internet users' attitudes toward online advertising formats
Secondary keywords: marketing;information technology;Internet;advertising;advertisement;consumer;research;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 58, 43 str.
ID: 9124869