magistrsko delo
Tina Bačić (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga pozitivne psihologije in dobrobiti porabnika v trženju

Keywords

trženje;poslovno komuniciranje;psihologija potrošnika;poslovna morala;trendi;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Bačić]
UDC: 339.138
COBISS: 22654694 Link will open in a new window
Views: 731
Downloads: 141
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂrole of positive psychology and consumer well-being in marketing
Secondary keywords: marketing;business communication;consumer psychology;business morality;trends;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: I, 66, 22 str.
ID: 9124906
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