diplomsko delo
Sašo Race (Author), Nada Zupan (Mentor)

Abstract

Etični problemi povezani z neposrednim trženjem

Keywords

trženje;direktno trženje;metode;strategija trženja;etika;družbena odgovornost;zakonodaja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Race]
UDC: 339.138
COBISS: 22706662 Link will open in a new window
Views: 578
Downloads: 126
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Other data

Secondary language: Unknown
Secondary title: Ethical issues related to direct marketing
Secondary keywords: marketing;direct selling;methods;marketing strategy;ethics;social responsibility;legislation;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 47, XXXV str.
ID: 9124958
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