magistrsko delo
Nina Merše (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Pomen notranjega brandinga pri gradnji korporativne identitete

Keywords

podjetje;identiteta podjetja;image;blagovne znamke;trženje;kadri;medosebni odnosi;komuniciranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Merše]
UDC: 658.3
COBISS: 22859750 Link will open in a new window
Views: 582
Downloads: 171
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: ǂThe ǂimportance of internal branding in building corporate identity
Secondary keywords: enterprises;corporate identity;image;trademarks;marketing;personnel;interpersonal relations;communications;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 16 str.
ID: 9125046
Recommended works:
, magistrsko delo
, zaključna strokovna naloga visoke poslovne šole
, magistrsko delo
, magistrsko delo
, zaključna strokovna naloga visoke poslovne šole