primer lastne blagovne znamke podjetja Petrol d.d.
Matej Raspet (Author), Tomaž Kolar (Mentor)

Abstract

Analiza dejavnikov nakupnega odločanja

Keywords

Slovenija;brezalkoholne pijače;blagovne znamke;razvoj;nakup;odločanje;vedenje potrošnikov;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Raspet]
UDC: 339.138
COBISS: 22929126 Link will open in a new window
Views: 1667
Downloads: 181
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂAn ǂanalysis of buying decision - making factors: the case of the Petrol private label brand
Secondary keywords: Slovenia;non-alcoholic beverages;trademarks;development;purchasing;decision making;consumer behaviour;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 54, 18 str.
ID: 9125120