magistrsko delo
Klara Hribernik (Author), Barbara Čater (Mentor)

Abstract

Analiza trženjskega komuniciranja in predlog izboljšav za podjetje Arkada ING

Keywords

trženje;poslovno komuniciranje;odnosi z javnostjo;direktno trženje;oglaševanje;pospeševanje prodaje;elektronsko poslovanje;gradbeništvo;storitve;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Hribernik]
UDC: 339.13
COBISS: 22932710 Link will open in a new window
Views: 774
Downloads: 146
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Marketing communication analysis and proposal of improvement for the Arkada ING company
Secondary keywords: marketing;business communication;public relations;direct selling;advertising;sales promotion;electronic commerce;construction;services;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 70, 20 str.
ID: 9125124