Informacijske tehnologije za oglaševanje na internetu

diplomsko delo

Špela Brvar (Author), Samo Bobek (Mentor)

Abstract

Diplomsko delo je osredotočeno na informacijske tehnologije, ki omogočajo oglaševanje na internetu. Najprej sem se dotaknila oglaševanja samega. Oglaševanje običajno poteka po nekem grobem oglaševalskem načrtu, znotraj katerega v zadnjih fazah izberemo tudi medij za oglaševanje. V današnjem času je internet eden izmed glavnih medijev, preko katerih poteka oglaševanje. Osrednje poglavje je namenjeno predstavitvi določenih informacijskih tehnologij namenjenih internetnemu oglaševanju. Za lažjo predstavo je v tem poglavju zbranih tudi nekaj slikovnih ponazoritev. V zadnjem poglavju je predstavljen praktičen primer oglaševanja na internetu za podjetje Pohištvo Erjavec d.o.o.. Na osnovi preučene teorije in ocene dosedanjega oglaševanja so navedeni tudi moji predlogi za možne izboljšave.

Keywords

oglaševanje;internet;informacijska tehnologija;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[Š. Brvar]
UDC:	659.131.7:004.738.5(043.2)
COBISS:	12299036
Views:	612
Downloads:	61
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Information technology for internet advertising
Secondary abstract:	The thesis focuses on information technologies which enable the internet advertising. I first present the advertising itself. The advertising usually proceeds with a rough advertising plan that includes a medium for advertising, chosen in the final phases. Nowadays, the internet has become one of the main mediums through which the advertising takes place. The main chapter concentrates on the introduction of certain information technologies which are intended for the internet advertising. The chapter also includes some illustrations that make the subject easier to understand. The last chapter introduces a practical example of internet advertising for the company Pohištvo Erjavec d.o.o.. I give my suggestions for possible improvements based on the studied theory and the assessment of the adverting up to this point.
Secondary keywords:	advertising;internet;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 32 str.
ID:	9131034