Analiza oglaševanja na Radiu Pohorje

diplomsko delo

Natalija Mori (Author), Bruno Završnik (Mentor)

Abstract

Oglaševanje izdelka ali storitve je zelo pomembno. Poznamo več različnih načinov oglaševanja, kot so radio, televizija, tiskani mediji, plakati. Oglaševanje na radiu je zelo pomembno, saj veliko poslušalcev večino dneva posluša radio. Poslušamo ga doma, v avtu, v trgovinah. Tako imajo oglaševalci veliko možnosti, da se njihov izdelek ali storitev približa ciljni skupini.

Keywords

tržno komuniciranje;marketinško komuniciranje;mediji;oglaševanje;radio;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Mori]
UDC:	659.1(043.2)
COBISS:	12366364
Views:	773
Downloads:	64
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of advertising on Radio Pohorje
Secondary abstract:	Advertising is very important when consumers are diceding what to purchase. There are a lot of different variety of advertising like radio, television, internet, magazine.
Secondary keywords:	Market communication;Advertising;Advertising on radio;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	42 str., 2 str. pril.
ID:	9137459