Jezik: | Slovenski jezik |
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Leto izida: | 2016 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | [N. Hočevar] |
UDK: | 659.1(043.2) |
COBISS: | 12403740 |
Št. ogledov: | 871 |
Št. prenosov: | 68 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Analysis of Renault Clio advertising campaign at new product launch |
Sekundarni povzetek: | The thesis examins a case of advertising campaign of the new product launch by automotive company Renault that in year 2012 introduced to the market already fourth generation of Clio model. After economic recession in 2009 new car sales in Slovenia has declined significantly. Most automotive brands have reduced advertising budgets. New Renault Clio launch campaign was accompanied with an intensive advertising campaign that was known as one of the largest and most noticed. First part of the thesis introduces general terms of marketing communications with focus on advertising. Second part is focused on introduction of actual advertising campaign together with results of success and efficiency factors: campaign visibilty among target audiences and effects on sales. |
Sekundarne ključne besede: | marketing communications;advertising;media;Renault;Clio.; |
URN: | URN:SI:UM: |
Vrsta dela (COBISS): | Diplomsko delo |
Komentar na gradivo: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Strani: | 44 str. |
ID: | 9139993 |