diplomsko delo
Luka Zajc (Author), Borut Milfelner (Mentor)

Abstract

Ponarejanje predstavlja v današnjem času zelo privlačen vir prihodkov, saj je mogoče na relativno lahek in ugoden način ponarediti že skoraj vse izdelke, ki jih je možno kupiti na trgu. Še toliko večji problem se pojavi pri ponarejanju v farmacevtski industriji, saj so takšni izdelki lahko zdravju zelo škodljivi in se velikokrat končajo z smrtnim izidom posameznikov, ki so takšna zdravila zaužili.

Keywords

ponarejanje;zdravila;blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [L. Zajc]
UDC: 343.533.2(043.2)
COBISS: 12360476 Link will open in a new window
Views: 868
Downloads: 139
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Other data

Secondary language: English
Secondary title: ǂThe ǂproblem of brand counterfeiting and attitudes towards counterfeiting brands in the pharmaceutical industry
Secondary abstract: Counterfeiting is nowadays a very attractive source of income because we can counterfeit almost every product that can be bought on the open market with relatively low costs and less effort. Even a bigger problem occurs with products that are counterfeited in the Pharmaceutical Industry. Such products can be very harmful for our health and in most cases consuming such products can can also lead to death.
Secondary keywords: counterfeit medicines;attitudes;brand;battle against counterfeit medicines;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: V, 57 str., 2 str. pril.
ID: 9137593