Jezik: | Slovenski jezik |
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Leto izida: | 2016 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | [L. Zajc] |
UDK: | 343.533.2(043.2) |
COBISS: | 12360476 |
Št. ogledov: | 868 |
Št. prenosov: | 139 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | ǂThe ǂproblem of brand counterfeiting and attitudes towards counterfeiting brands in the pharmaceutical industry |
Sekundarni povzetek: | Counterfeiting is nowadays a very attractive source of income because we can counterfeit almost every product that can be bought on the open market with relatively low costs and less effort. Even a bigger problem occurs with products that are counterfeited in the Pharmaceutical Industry. Such products can be very harmful for our health and in most cases consuming such products can can also lead to death. |
Sekundarne ključne besede: | counterfeit medicines;attitudes;brand;battle against counterfeit medicines; |
URN: | URN:SI:UM: |
Vrsta dela (COBISS): | Diplomsko delo |
Komentar na gradivo: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Strani: | V, 57 str., 2 str. pril. |
ID: | 9137593 |