diplomsko delo
Andrejka Kramer (Author), Bruno Završnik (Mentor)

Abstract

Diplomsko delo obravnava pomen pospeševanja prodaje za uspeh podjetja. Najprej sem pospeševanje prodaje obravnavala teoretično, v nadaljevanju pa tudi praktično na primeru podjetja Sadjarstvo Mirosan d. o. o. Pospeševanje prodaje pokriva pestro število kratkoročnih orodij za spodbujanje porabniških trgov, trgovine in prodajnega osebja same organizacije. Nove tehnologije, razvoj, nasičenost trga z izdelki in boj za pozornost povzročajo zmedo v prepričanjih in obnašanju obstoječih in potencialnih odjemalcev. Zaradi tega je tako zelo pomembno skrbno načrtovanje ciljev in metod pospeševanja prodaje. Tega se zavedajo tudi v podjetju Sadjarstvo Mirosan d. o. o., kjer že uporabljajo veliko različnih metod pospeševanja prodaje, v prihodnje pa bodo to področje marketinškega spleta še nadgradili.

Keywords

prodaja;pospeševanje prodaje;trženje;kupci;marketinški splet;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [A. Kramer]
UDC: 658.8(043.2)
COBISS: 12424732 Link will open in a new window
Views: 813
Downloads: 72
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Sales promotion in company Sadjarstvo Mirosan d.o.o.
Secondary abstract: The diploma thesis researches importance of sales promotion for a company’s success. First, I have researched the sales promotion theoretically, in continuation also practically on an example of the Fruit Farming Mirosan Ltd. Sales promotion covers a variety of short-term tools for encouraging consumers markets, shops, and selling staff of the same organization. New technologies, development, saturation of the market with products, and battle for attention cause confusion in beliefs and behaviour of the existent and potential customers. It is really important to carefully plan goals and methods of sales promotion. In the company Fruit Farming Mirosan Ltd., they are aware of that because they already use different methods of sales promotion and they will upgrade this area of marketing web in the future.
Secondary keywords: Promotion of selling;marketing web;shop;customers;Fruit Farming Mirosan Ltd.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 45 f.
ID: 9139663