Trženje dopolnilnih prostovoljnih zdravstvenih zavarovanj v Triglav, zdravstveni zavarovalnici, d. d.

diplomsko delo

David Opalk (Author), Bruno Završnik (Mentor)

Abstract

V diplomskem delu smo predstavili poslovanje Triglav, Zdravstvene zavarovalnice, d. d., na slovenskem trgu zdravstvenih zavarovanj, delovanje oddelka trženja in njegov pomen za obstoj podjetja. Gre za oddelek, poln kompleksnih nalog, ki zahtevajo ogromno znanja, sposobnosti ter časovne in tehnične koordinacije. V kolikor želi podjetje dobro poslovati, mora natanko poznati politično, demografsko, ekonomsko in kulturno okolje, v katerem deluje. Podjetje Triglav, Zdravstvena zavarovalnica, d. d., vse od svojega nastanka uspešno posluje na trgu zdravstvenih zavarovanj. Izbrane strategije trženja so se pokazale za učinkovite, saj je podjetje leta 2015 prevzelo drugo mesto in tako izrinilo Adriatic Slovenico, d. d., gledajoč tržni delež dopolnilnih prostovoljnih zdravstvenih zavarovanj v Sloveniji.

Keywords

zavarovalnica;zavarovalstvo;marketing;strategija trženja;storitve;tržno komuniciranje;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[D. Opalk]
UDC:	659.3:368(043.2)
COBISS:	12378652
Views:	886
Downloads:	90
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	Marketing of complementary health insurance in the Triglav, zdravstvena zavarovalnica, d. d. corporation
Secondary abstract:	The thesis presents the operation of Triglav, Zdravstvena zavarovalnica, d.d. in the Slovene health insurance market, the functioning of its marketing department and its significance for the company's persistence. The department needs to fulfil numerous complex tasks that require vast knowledge, skills and coordination of schedules and technical aspects. If the company strives for success, it needs to be fully acquainted with the political, demographic, economic and cultural environment it operates in. Since the very beginning, Triglav, Zdravstvena zavarovalnica, d.d. has been successful in the health insurance market. Its marketing strategies have proven to be effective, making it the second best company in 2015 and pushing Adriatic Slovenica d.d. back in terms of their market share of supplementary voluntary health insurances in Slovenia.
Secondary keywords:	Marketing;health insurances;supplementary voluntary health insurance;promotion;marketing activities;initiative "Urejeno!";
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 32 str.
ID:	9140063