magistrsko delo
Simon Potočnik (Author), Mario Plenković (Mentor), Tina Tomažič (Co-mentor)

Abstract

Orodja odnosov z javnostmi in oglaševanja nas obdajajo na vsakem koraku oz. področju življenja. Njihovo razširjenost je omogočila tržno usmerjena družba, ki se hoče svojim potrošnikom približati, oz. se jim predstaviti v najboljši možni luči. V magistrskem delu se ukvarjamo z analizo kliping poročil dogodka Formula student 2011, katerega sponzor je bilo podjetje Henkel Slovenija. Zanimajo nas učinki sponzoriranja z vidika sponzorskega podjetja. Teoretični del se nanaša na podrobnejšo razlago določenih teoretičnih pojmov s področja odnosov z javnostmi ter sponzorstva, katerih poznavanje je nujno za razumevanje empiričnega dela.

Keywords

odnosi z javnostmi;sponzorstvo;kliping;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: S. Potočnik
UDC: 659.4(043.2)
COBISS: 19788566 Link will open in a new window
Views: 1346
Downloads: 81
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Other data

Secondary language: English
Secondary title: The role of public relations and sponsorship in Formula student 2011
Secondary abstract: Tools used in public relations and advertising surround every aspect of our lives. Their widespread presence is a result of a commercially-driven society whose main purpose is to get as close to the consumers as possible as well as to present itself in the best possible way. The master’s thesis presents the analysis of press clipping reports about the Formula Student 2011 event, which was sponsored by Henkel Slovenia. We are interested in determining the effects of sponsorship from the point of view of the sponsor. The theoretical part of the thesis focuses on a more detailed explanation of certain theoretical terms from the area of public relations and sponsorship. A clear understanding of these terms serves as a basis for comprehending the empirical part of the thesis.
Secondary keywords: public relations;sponsorship;clipping;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VII, 66 f.
ID: 9143758