Analiza in dobre prakse pristajalnih strani

diplomsko delo univerzitetnega študijskega programa

Matej Grušovnik (Author), Gregor Polančič (Mentor)

Abstract

V diplomskem delu je opisan nastanek, razvoj in razlog za obstoj pristajalnih strani ter ločeni so glavni tipi le-teh. Predstavljene in preverjene so dobre prakse pri zasnovanju vsebine in oblikovanju pristajalnih strani. Barvni kontrast, velikosti elementov in tipografija so le nekateri izmed dejavnikov, ki določajo uspešnost pristajalne strani. Besedilo identificira in predstavi ključne elemente, ki jih mora vsebovati dobra pristajalna stran. Predstavljena in uporabljena je tehnika AB testiranja s katero poskuša raziskati vpliv kontrasta glavnega akcijskega gumba in uporabo človeških obrazov na konverzijo.

Keywords

pristajalne strani;optimizacija;tipografija na spletu;barvni kontrasti;konverzija;spletni marketing;AB testiranje;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	M. Grušovnik
UDC:	655.26:004.774.6(043.2)
COBISS:	19603222
Views:	936
Downloads:	93
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ANALYSIS AND BEST PRACTICES OF LANDING PAGES
Secondary abstract:	The final thesis describes the invention, development over time, and the reason for the existence of landing pages, dividing them also into main types. Created and presented are good practices for creating content for and designing landing pages. Color contrast, element sizes and typography are only some of the factors that determine the success of the landing page. It identifies and presents key elements that must be included in a good landing page. An A/B testing technique is presented and applied to investigate the effect of contrast on the main CTA (Call to action) button and the impact of human faces to the conversion
Secondary keywords:	landing pages;optimization;web typography;color contrasts;conversion;web marketing;AB testing;prezi;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	XIII, 61 str.
ID:	9143957