Language: | Slovenian |
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Year of publishing: | 2016 |
Typology: | 2.11 - Undergraduate Thesis |
Organization: | UM FOV - Faculty of Organizational Sciences |
Publisher: | [V. Orlić] |
UDC: | 004 |
COBISS: | 7651859 |
Views: | 811 |
Downloads: | 66 |
Average score: | 0 (0 votes) |
Metadata: |
Secondary language: | English |
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Secondary title: | INTRODUCTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM IN A SMALL COMPANY |
Secondary abstract: | In this diploma work, we will highlight the importance and benefits of using a centralized CRM system. We began the research and selection of the most appropriate CRM system for small company that provides a simple user experience and is easy for executing any of its upgrade or possible future needs of the company. We will also address to the construction and adaptation of the chosen CRM system according to the actual user requirements. It also describes the time-consuming administration and non-transparent use of incomplete tracking tools until the CRM introduction in relation to work with clients in a small company. At the end, it shows a practical example of successful deployment of CRM system in a small company. The main stream of the work is to describe the successful introduction of particular CRM system in a real business environment. |
Secondary keywords: | CRM;System for Customer Relationship Management;Work with customers;Loyalty programs;Business Communication;Knowledge Management; |
URN: | URN:SI:UM: |
Type (COBISS): | Undergraduate thesis |
Thesis comment: | Univ. v Mariboru, Fak. za organizacijske vede |
Pages: | 43 f. |
ID: | 9148142 |