Likovne značilnosti celostne grafične podobe s področja kmečkega turizma

diplomsko delo

Mojca Frlic (Author), Jurij Selan (Mentor)

Abstract

Kvaliteten logotip in celostna grafična podoba lahko pomembno pripomoreta k prepoznavnosti turistične kmetije na trgu. Diplomsko delo je razdeljeno na dva dela: likovno-teoretski in likovno-praktični del. V prvem, likovno-teoretskem delu, raziščem, kakšen je pomen celostne grafične podobe, na področju kmečkega turizma in v kolikšni meri je področje celostne grafične podobe razvito med slovenskimi turističnimi kmetijami, ter podam primerjavo z avstrijskim in italijanskim območjem. V tem delu raziščem zakonitosti oblikovanja grafičnih znakov, logotipov in celostnih grafičnih podob. Na podlagi dobljenih ugotovitev analiziram obstoječe grafične znake s področja kmečkega turizma. V drugem, likovno-praktičnem delu, na podlagi spoznanj, pridobljenih skozi likovno-teoretski del, oblikujem celostno grafično podobo za turistično kmetijo Na Lanišah. Avtorsko oblikovanje predstavim, od uvodnih idej, načrtovanja, izdelave logotipa v vektorski obliki, do končne celostne grafične podobe, z njeno uporabnostjo v praksi.

Keywords

celostna grafična podoba;grafično oblikovanje;logotip;grafični znak;turistična kmetija;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UL PEF - Faculty of Education
Publisher:	[M. Frlic]
UDC:	766:655.26(043.2)
COBISS:	11030089
Views:	931
Downloads:	135
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Art characteristics of corporate identity design in farm tourism
Secondary abstract:	Quality logo and corporate identity, can make an important contribution to the visibility of tourist farm on the market. The thesis is divided into two sections: Art-theoretical and practical section. In the first, art-theoretical section, I investigate, the importance of corporate identity, in the field of rural tourism and the extent to which the scope of corporate identity is developed among the Slovenian tourist farms and I give a comparison with the Austrian and Italian areas. In this part I also research the basic principles of graphic design, logos and corporate identities. I analyze existing logos in the field of rural tourism, based on the obtained results. In the second, art-practical section, I form a corporate identity for the tourist farm Na Lanišah, on the basis of lessons learned through the art-theoretical section. I represent my original corporate identity from the preliminary ideas, designing logo in vector format to the complete corporate identity and its usefulness in practice.
Secondary keywords:	art;graphic arts;umetnost;grafika;
File type:	application/pdf
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Ljubljani, Pedagoška fak., Likovna pedagogika
Pages:	56 str.
ID:	9149524