magistrsko delo
Uroš Svilar (Author), Barbara Čater (Mentor)

Abstract

Odziv tržnikov na spremenjeno nakupno vedenje organizacij zaradi digitalnih medijev

Keywords

trženje;medorganizacijsko trženje;nakup;odločanje;spremembe;informacijksa tehnologija;mediji;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Svilar]
UDC: 339.138
COBISS: 22958822 Link will open in a new window
Views: 576
Downloads: 387
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Other data

Secondary language: English
Secondary title: Marketers' responses to the changed organisational purchase behaviour due to digital media
Secondary keywords: marketing;intercompany marketing;purchasing;decision making;changes;informacijksa tehnologija;media;research;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 64, 39 str.
ID: 9154564