master's thesis
Izabel Može (Author), Tjaša Redek (Mentor)

Abstract

Marketing communications and distribution of the beverage Pašareta

Keywords

trženje;brezalkoholne pijače;novi proizvodi;vedenje potrošnikov;poslovno komuniciranje;oglaševanje;mediji;direktna prodaja;odnosi s strankami;marketing;non-alcoholic beverages;new products;consumer behaviour;business communication;advertising;media;customer relationship;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Može]
UDC: 339.138
COBISS: 22972390 Link will open in a new window
Views: 1135
Downloads: 237
Average score: 0 (0 votes)
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Other data

Secondary language: Croatian
Secondary title: Razvoj trženjskega komuniciranja in tržnih poti za pijačo Pašareta
Secondary keywords: trženje;brezalkoholne pijače;novi proizvodi;vedenje potrošnikov;poslovno komuniciranje;oglaševanje;mediji;direktna prodaja;odnosi s strankami;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 68 str.
ID: 9154574