case of Croatia
Katarina Miličević (Author), Tanja Mihalič (Mentor)

Abstract

Destination branding as a destination competitiveness factor

Keywords

Croatia;tourism;tourist geography;state;trademarks;competitivity;marketing;analysis;

Data

Language: English
Year of publishing:
Typology: 2.08 - Doctoral Dissertation
Organization: UL EF - Faculty of Economics
Publisher: [K. Miličević]
UDC: 338.48
COBISS: 23113190 Link will open in a new window
Views: 1322
Downloads: 301
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Other data

Secondary language: Slovenian
Secondary title: Destinacijska znamka kot dejavnik konkurenčnosti destinacije: primer Hrvaške
Secondary keywords: Hrvatska;turizem;turistična geografija;država;blagovne znamke;konkurenčnost;trženje;analiza;
Type (COBISS): Doctoral dissertation
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: VI, 113, 35 str.
ID: 9154687