diplomsko delo
Doroteja Žitnik (Author), Matjaž Duh (Mentor)

Abstract

Logotip je zrcalo podjetja in predstavlja prvi stik s potrošnikom, cilj le-tega pa je vzbuditi zanimanje in posledično nakupno odločitev. Barva logotipa ima pri tem zelo veliko vlogo, kar smo v diplomskem delu prikazali v teoretičnem in raziskovalnem delu. S pomočjo vprašalnika in pripravljenih barvnih različic logotipov izdelkov različnih področij smo ugotovili, da je barva logotipa zaradi povezave s panogo izdelka zelo pomemben dejavnik pri nakupni odločitvi potrošnika.

Keywords

logotipi;barve;nakupne odločitve;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: D. Žitnik
UDC: 659.126:006.074(043.2)
COBISS: 19843606 Link will open in a new window
Views: 846
Downloads: 83
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Other data

Secondary language: English
Secondary title: ROLE OF COLOUR OF LOGOTYPE IN INFLUENCING CONSUMERS CHOICE
Secondary abstract: Logotype is the mirror of a company and it represents first contact with consumer, its goal is to arouse interest and buying decision. Colour of logotype has a big influence on this, which is shown in the theoretical and practical part of the thesis. Research questionnaire and prepared coluor variations of logotypes of products of different areas have shown, that colour of logotype is very important factor in buying decision of consumer due to the connection of colour and industry.
Secondary keywords: logotype;colour;buying decision;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: IX, 32 str.
ID: 9157104