magistrska naloga
Mateja Kovačič (Author), Zlatka Meško Štok (Mentor)

Abstract

Vpliv trgovske blagovne znamke na nakupno odločitev potrošnikov v trgovinski dejavnosti

Keywords

nakupno odločanje;trgovska blagovna znamka;blagovna znamka;kupna moč;osebnostne lastnosti;čustveni odnos;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [M. Kovačič]
UDC: 658.8.013(043.2)
COBISS: 1538459332 Link will open in a new window
Views: 4230
Downloads: 396
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: purchasing decision;store brand;manufacturer brand;purchasing power;personality traits;emotional attitude;
Type (COBISS): Master's thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: XII, 129 str. + pril.
ID: 9159392