magistrska naloga
Borut Petelin (Author), Anita Trnavčevič (Mentor)

Abstract

Ekošole in trajnostni razvoj - pomen učinkovitega marketinškega pristopa

Keywords

trajnostni razvoj;marketing;neprofitne organizacije;marketinško komuniciranje;gospodarstvo;socialni marketing;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [B. Petelin]
UDC: 502.131.1:339.138(043.2)
COBISS: 1538502596 Link will open in a new window
Views: 3404
Downloads: 282
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: sustainable development;marketing;non-profit organizations;marketing communications;economy;social marketing;
Type (COBISS): Master's thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VIII, 97 str. + pril.
ID: 9159422
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