zaključna projektna naloga
Alen Tomažin (Author), Zlatka Meško Štok (Mentor)

Abstract

Komuniciranje v trženju - prodaja vozil v Posavju

Keywords

tržno komuniciranje;marketinški splet 7 - P;orodja tržnega komuniciranja;ciljna pubika;znamka Škoda;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [A. Tomažin]
UDC: 339.13:629.331(497.433)(043.2)
COBISS: 1538190276 Link will open in a new window
Views: 2880
Downloads: 139
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: marketing communication;7 - P marketing mix;communication marketing tools;target groups;Škoda brand;
Type (COBISS): Final paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VI, 31 str. + pril.
ID: 9159463