diplomski projekt
Jasmina Landeker (Author), Dušan Jovanovič (Mentor)

Abstract

V diplomskem projektu smo se osredotočili na franšizno poslovanje v Sloveniji in na Hrvaškem ter primerjali njuno uspešnost v poslovanju. Franšizing je poslovni model, ki se lahko uporablja v različnih industrijah – od prodaje na drobno, do različnih profesionalnih služb – kot način rasti in širitve poslovanja podjetnikov, ki so razvili in standardizirali svoje dejavnosti, ali kot vstop v podjetništvo in samozaposlovanje za podjetnike začetnike. Obstaja mnogo definicij in vrst franšiz, z nekaterimi se bomo srečali tudi v nadaljevanju tega dela. Franšizno poslovanje ima velik vpliv na svetovno gospodarstvo z ustvarjanjem novih delovnih mest, gospodarske modernizacije, prenosa tehnologije ter s pridobivanjem novih dinamičnih veščin in sposobnosti ter z razvojem malih in srednje velikih podjetij. Število zaposlenih v franšizingu je veliko na vseh celinah, največ pa jih je v ZDA in Evropi. Namen te naloge je predstaviti pojem franšizinga, opredeliti zgodovino in razvoj franšiznega poslovanja, opredeliti oblike franšiznega poslovanja, predstaviti franšizno poslovanje v Sloveniji in na Hrvaškem ter predstaviti sklepe, ki smo jih dobili z raziskavo, kako uspešno je poslovanje v Sloveniji ter na Hrvaškem. Za ugotovitve zastavljenih hipotez smo naredili tabelarične in grafične prikaze podatkov, na podlagi katerih smo podali odgovore nanje.

Keywords

poslovni modeli;franchising;razvoj;uspešnost poslovanja;Slovenija;Hrvaška;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [J. Landeker]
UDC: 339.187.44(497.4:497.5)
COBISS: 12590364 Link will open in a new window
Views: 931
Downloads: 86
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Other data

Secondary language: English
Secondary title: ǂThe ǂsuccess of franchising in Slovenia and Croatia
Secondary abstract: In this project we focused on the franchice business in Slovenia and Croatia and we compared their performance in operation. Franchising is a business model that can be used in various industries – from retail sales to a variety of professional services – as a way of growth and expansion of business enterprenurs who develop and standardize their activities or enter into entreprenurship and self-employment for entrepreneurs beginners. There are many definitions and types of franchise, with certain we will meet later in this project. Franchise has a huge impact on the world economy by creating new jobs, economic modernization, technology transfer and the acquisition of new dynamic skills and abilities and the development of small and medium-sized enterprises. Number of employees in franchising is a lot in all continents, but mainly in the US and Europe. The main goals of this project are to present the concept of franchising, to define franchising, to present history and development of the franchise business, identify the forms of franchising, to present Slovenian and Croatian franchise operations, as well as to present the conclusions, which were obrained through a survey how successful in the franchise business in Slovenia and Croatia. We gave answer to hypotheses based on tabular and graphical presentations of financial reports.
Secondary keywords: franchising;business success;franchisee;franchisor;franchising contract.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 37 str.
ID: 9161813