diplomsko delo
Gregor Plavčak (Author), Marjan Heričko (Mentor)

Abstract

Diplomsko delo zajema pregled prihodkovnih modelov in različnih pristopov monetizacije mobilnih aplikacij. Predstavili smo ponudnike mobilnih operacijskih sistemov, proizvajalce pametnih naprav, distribucijske platforme, mobilne operaterje, ponudnike mobilnih aplikacij in končne uporabnike. Raziskali in predstavili smo brezplačni prihodkovni model, plačljivi prihodkovni model, prihodkovni model mikro transakcij, naročnin, oglaševanja, partnerstva in podpornih aplikacij. Na kratko smo analizirali ponudnike distribucijskih platform, mikro transakcij in oglaševanja. Na podlagi zbranega znanja smo za konkretni primer mobilne aplikacije izbrali kombinacijo prihodkovnih modelov in opisali način vključitve v aplikacijo.

Keywords

informacijske rešitve;mobilne aplikacije;monetizacija;trženje mobilnih aplikacij;prihodkovni modeli;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: G. Plavčak
UDC: 004.77(043.2)
COBISS: 20133398 Link will open in a new window
Views: 894
Downloads: 80
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Other data

Secondary language: English
Secondary title: MONETIZATION OF MOBILE APPLICATIONS
Secondary abstract: The diploma thesis includes an overview of revenue models and different approaches to monetizing mobile applications. We presented manufacturers of smart devices, distribution platforms, mobile operators, mobile application providers and end users. Studied and presented are free revenue model, payable revenue model, revenue model of micro-transactions, subscriptions, advertising, partnerships and support applications. In short, we analyzed providers of distribution platforms, micro-transactions, advertising and loyalty systems. Based on the accumulated knowledge we made an example of a mobile application with proposed solution to monetization.
Secondary keywords: mobile applications;monetization;payable mobile applications;revenue models;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Računalništvo in informatika
Pages: IX, 51 f.
ID: 9164838
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