delo diplomskega projekta
Katja Drnovšek (Author), Tjaša Štrukelj (Mentor)

Abstract

Za podjetja je pomembno, da se razvijajo na vseh področjih, saj tako lahko ostanejo konkurenčna in uspešna. Razvoj podjetja je treba planirati, za kar moramo dobro poznati podjetje in njegovo okolje. V diplomskem projektu planiramo strateški razvoj podjetja KAR bar, s. p., ki se ukvarja z gostinsko dejavnostjo. Na podlagi podatkov, ki smo jih pridobili z intervjujem, ki smo ga opravili z lastnikom podjetja KAR bar, s. p., in podatkov, ki jih o podjetju vemo, saj podjetje osebno dobro poznamo, zapišemo vizijo podjetja. V sklopu politike podjetja opredelimo poslanstvo, smotre in temeljne cilje proučevanega podjetja. V nadaljevanju zapišemo interesne potenciale notranjih in zunanjih udeležencev podjetja KAR bar, s. p., ter opredelimo strategije in strukture proučevanega podjetja. Planiramo tudi strateški razvoj podjetja KAR bar, s. p., kjer določimo njegova strateška poslovna področja, vrednote ključnih udeležencev in prednosti, slabosti, priložnosti ter nevarnosti. Določimo strateške razvojne možnosti podjetja in navedemo program razvoja podjetja KAR bar, s. p., za naslednja tri leta, ki je eden izmed ključnih elementov diplomskega projekta, saj z zapisom programa razvoja podjetja KAR bar, s. p., proučevanemu podjetju damo smernice za nadaljnji razvoj.

Keywords

družinsko podjetje;razvoj podjetja;politika podjetja;vizija;struktura;strategija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Drnovšek]
UDC: 005.412:334.722.24
COBISS: 12856860 Link will open in a new window
Views: 698
Downloads: 128
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Other data

Secondary language: English
Secondary title: Planning the strategic development of the KAR bar , s. p. family business
Secondary abstract: It is important for companies to develop in all fields, this way they stay competitive and successful. The development of a company must be planned; for this reason, we need to know the company and its environment well. The graduation thesis plans the strategic development of the company KAR bar, s. p., which is engaged in catering. The vision of the company is based on information gained with an interview with the owner of KAR bar, s. p., and information based on personal knowledge. The mission, aims and basic goals of the studied company are defined in the scope of the company’s policy. This is followed by interest potentials of internal and external participants of the company KAR bar, s. p., and an identification of strategies and structures of the studied company. The strategic development of the company KAR bar s. p., is also planned along with defining its strategic business areas, values of key participants, as well as advantages, disadvantages, possibilities and hazards. Strategic possibilities are defined and the development programme of the company KAR bar, s. p., is presented for the following three years which is one of the key elements of the graduation thesis.This is due to the fact that writing the company’s development programme gave the company guidelines for further development.
Secondary keywords: company development;vision;company policy;company strategies;company structure;strategic development;development programme.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 50 str., 4 str. pril.
ID: 9165940