Monetizacija mobilnih aplikacij

diplomsko delo

Alen Šnajder (Author), Domen Verber (Mentor)

Abstract

V diplomskem delu smo na začetku opredelili pojem mobilnih aplikacij ter podrobneje predstavili njihov namen in posamezne vrste. Vrste mobilnih aplikacij smo tudi podrobneje opisali in navedli nekaj njihovih ključnih prednosti in slabosti. V nadaljevanju diplomske naloge smo razložili termin monetizacija mobilnih aplikacij in opisali njeno povezavo z različnimi monetizacijskimi modeli znotraj mobilnih aplikacij. V četrtem poglavju smo podali nekaj informacij o mobilni oglaševalski platformi AdMob ter v nadaljevanju naloge predstavili in krajše opisali še ostale mobilne oglaševalske platforme. Na koncu diplomske naloge smo s pomočjo orodja Android Studio in mobilne oglaševalske platforme AdMob izdelali prototipno aplikacijo. Izdelano aplikacijo, skupaj z njenimi funkcionalnostmi, smo predstavili v nadaljevanju poglavja integracija monetizacijskega modela oglaševanje znotraj mobilne aplikacije. Na koncu diplomske naloge smo povzeli teoretična izhodišča in jih primerjali z našimi.

Keywords

monetizacija mobilne aplikacija;android;mobilne oglaševalske platforme;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	A. Šnajder
UDC:	004.774-026.12(043.2)
COBISS:	19923734
Views:	1554
Downloads:	326
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Monetization of mobile applications
Secondary abstract:	The introduction of graduate thesis defines the concept of mobile applications and presents their purpose and various types in detail. Types of mobile applications are further described and some of their strengths and weaknesses are listed. Next part of the graduate thesis explains the term app monetization along with its relation to other monetization models inside the mobile applications. The fourth chapter includes some information about advertising platform AdMob as well as presentations with shorter descriptions of other mobile advertising platforms. Furthermore, a prototype application was developed with the help of Android Studio tool and mobile advertising platform AdMob. The developed application, along with its functions, is presented in the chapter integration of monetization model advertising inside a mobile application. Finally, yet importantly the theoretical framework is summarized and compared to ours.
Secondary keywords:	mobile application monetization;android;mobile ad networks;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Informatika in tehnologije komuniciranja
Pages:	VIII, 36 str.
ID:	9166794