Oglaševanje v tiskanih medijih na primeru časopisa Večer

delo diplomskega projekta

tadeja Damiš (Author), Bruno Završnik (Mentor)

Abstract

V diplomskem projektu bo v začetku razloženih nekaj pojmov, ki se nanašajo na pričujoči projekt. Na začetku bo pojasnjeno, kaj je oglaševanje, katere vrste oglaševanja poznamo, kaj je cilj oglaševanja, kdo so udeleženci v oglaševalskem procesu. Nato bo razloženo, kaj so mediji in katere vrste medijev poznamo, pri čemer se bomo osredotočili predvsem na tiskane medije. Na koncu diplomskega projekta pa se bomo posvetili zlasti časopisu Večer, ki je primer tiskanega medija. Cilj pričujočega diplomskega projekta je spoznati, kako časopis Večer oglašuje, katere vrste oglasov imajo, kakšni sta cena in struktura oglasov. Analizirano bo, kolikšno je število oglasov v posamezni številki, pogostost oglaševanja, koliko strani je namenjenih oglaševanju, kakšni sta velikost in oblika oglasa, kateri so prevladujoči oglaševalci ter katere blagovne znamke se oglašujejo v časopisu Večer.

Keywords

oglaševanje;mediji;tiskani mediji;časopisi;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Damiš]
UDC:	659.1:070
COBISS:	12612380
Views:	1281
Downloads:	135
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Advertising on print media the case study of newspaper Večer
Secondary abstract:	At the beginning of my diploma assignment some crucial words have to be explained. Firstly, what is advertisment, which kinds of advertisment do we know, what is the goal of advertisment and who are the people taking part in the process. Media will also be explained; what is media and which kinds we know, focused mainly on press media. At the end of the project we will mostly focus on the newspaper Večer, which is an example of press media. The goal of this project is to acknowledge, how Večer advertises, which kind of adverts do they have and what is the price and structure of those adverts. There will be an analysis about the number of adverts in the released number of the newspaper,the frequency of adverts, the size and shape of those adverts, also which are the the most common advertisers and which trade marks are most advertised in the newspaper Večer.
Secondary keywords:	Advertising;media;press media;company Večer;newspaper Večer;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	IV, 37 str.
ID:	9170949