diplomsko delo
Kaja Fikfak (Author), Miro Kline (Mentor)

Abstract

Vpliv sponzoriranja vrhunskega športnika na podobo podjetij v očeh potrošnikov

Keywords

prepoznavnost podjetij;nakupne navade;Vrhunski športniki;Sponzorstvo;Potrošniki;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Fikfak]
UDC: 796.078:366(043.2)
COBISS: 34299741 Link will open in a new window
Views: 753
Downloads: 247
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Top athletes;Sponsorship;Consumers;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 67 str.
ID: 9175572