Kognitivna disonanca v odnosu do medijske reprezentacije

magistrsko delo

Mitja Lorenčič (Author), Suzana Žilič Fišer (Mentor)

Abstract

Za množične medije je pogosto predpostavljeno, da zrcalijo aktualno družbeno stanje. Možnost, da naše dojemanje dogajanja ni nujno enako, namiguje na medijsko konstrukcijo realnosti. Mediji s svojim delovanjem reprezentirajo, ustvarjajo realnost. S kognitivnega vidika bo za dojetje uspešne reprezentacije potrebna usklajenost med ideologijama sporočevalca in prejemnika; neusklajenost je v tem primeru pojmovana kot kognitivna disonanca. Disonanca je s kognitivne perspektive neugodno stanje in zato bi naj bili vidni poskusi znižanja disonance. Študija z uporabo indikatorjev disonance oziroma konsonance identificira, kateri mediji oziroma pod kakšnimi pogoji je bila realnost usklajeno reprezentirana z dojemanjem njihovega občinstva. Ob predpostavljeni medijski konstrukciji realnosti je predlagano ovrednotenje medijskih reprezentacij glede na njihov potencialni prispevek h kognitivnim stanjem.

Keywords

medijske komunikacije;množični mediji;medijska konstrukcija realnosti;ideologija;kognitivna disonanca;medijska reprezentacija;novice;poročanje;vpliv medijev;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	M. Lorenčič
UDC:	316.772.5:366.636(043.2)
COBISS:	20278038
Views:	1760
Downloads:	179
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	COGNITIVE DISSONANCE IN RELATION TO MEDIA REPRESENTATION
Secondary abstract:	It is often assumed, that the mass media reflect the current state of society. The possibility that our perception of current affairs, does not necessarily match their depiction, gives us a hint of a media constructed reality. As such the media represent, create reality. To perceive their representations as successful, from a cognitive standpoint, an alignment between the ideologies of the sender and the receiver are required; misalignment in this sense is called cognitive dissonance. From a cognitive perspective, dissonance is a potentially damaging state and because of that, attempts to reduce it should be visible. With the use of indicators of dissonance, the study focuses on identifying which media, and under what circumstances, the reality was represented in alignment with the perception of their audience. At an assumed media construction of reality, an evaluation of their representations is recommended, based on their potential contribution to cognitive states.
Secondary keywords:	mass media;ideology;cognitive dissonance;media representation;media constructed reality;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 98 str.
ID:	9215896