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Špela Božinović (Author), Marko Lah (Mentor)

Abstract

Trženje dogodka kot način utrjevanja blagovne znamke nakupovalnega središča

Keywords

Nakupovalna središča;Blagovne znamke;Trženje;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [Š. Božinović]
UDC: 659.126:339.378.2(043.2)
COBISS: 34413661 Link will open in a new window
Views: 655
Downloads: 96
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Shopping centers;Trademarks;Marketing;Graduate theses;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fakulteta za družbene vede
Pages: 58 f.
ID: 9223599