orodje za spreminjanje vedenja potrošnika
Barbara Pribožič Leka (Author), Miro Kline (Mentor), Zlatko Jančič (Co-mentor)

Abstract

Oglaševanje

Keywords

Tržno komuniciranje;Oglaševanje;Vedenje potrošnikov;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [B. Pribožič Leka]
UDC: 659.1:366(043)
COBISS: 34498909 Link will open in a new window
Views: 1100
Downloads: 212
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Other data

Secondary language: English
Secondary keywords: Marketing communication;Advertising;Consumer behavior;Master's theses;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 181 str.
ID: 9237050
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