diplomsko delo
Matej Štrucl (Author), Miro Kline (Mentor)

Abstract

Lojalnost znamki in programi lojalnosti

Keywords

avtomobilska industrija;programi zvestobe;Lojalnost;Blagovne znamke;Zadovoljstvo potrošnikov;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Štrucl]
UDC: 659.127.6(043.2)
COBISS: 34555997 Link will open in a new window
Views: 901
Downloads: 129
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Loyalty;Trademarks;Consumer satisfaction;Graduate theses;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fakulteta za družbene vede
Pages: 110 f.
ID: 9249709