Uporaba pripovedovanja zgodb v oglaševanju kot strategija ustvarjanja čustvene povezanosti s potrošnikom

magistrsko delo

Abstract

pripovedovanje zgodb;kreativni oglasi;čustvena povezava;Oglaševanje;Čustva;Ustvarjalnost;Magistrska dela;

Language:	Slovenian
Year of publishing:	2016
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[S. Franc]
UDC:	659.1:159.954(043.3)
COBISS:	34602333
Views:	787
Downloads:	303
Average score:	0 (0 votes)
Metadata:

Secondary language:	English
Secondary keywords:	Advertising;Emotions;Creative ability;Master's theses;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	97 str.
ID:	9251827