diplomsko delo
Davorin Milinović (Author), Irena Ograjenšek (Mentor)

Abstract

Vpliv lastnosti slovenskih porabnikov na izbiro razreda in znamke vozila

Keywords

Slovenija;avtomobilska industrija;trg;vedenje potrošnika;nakup;odločanje;izbira;segmentacija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Milinović]
UDC: 339.3
COBISS: 23639270 Link will open in a new window
Views: 878
Downloads: 417
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Other data

Secondary language: English
Secondary title: Influence of Slovenian consumers' characteristics on the choice of the vehicle class and brand
Secondary keywords: Slovenia;car industry;market;consumer behaviour;purchasing;decision making;choice;segmentation;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 79, 49 str.
ID: 9602804