magistrsko delo
Maša Cigale (Author), Barbara Čater (Mentor)

Abstract

Analiza vloge družbenih omrežij pri odločitvah kupcev v wellness dejavnosti

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;informacije;socialne mreže;prosti čas;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Cigale]
UDC: 339.138
COBISS: 23630054 Link will open in a new window
Views: 637
Downloads: 100
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the role of social networks in consumer decisions in the wellness industry
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;information;social network;leisure;research;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 81, 6 str.
ID: 9602907