magistrsko delo
Gorazd Jakše (Author), Gregor Pfajfar (Mentor)

Abstract

Strategija razvoja trženja Adria Mobil z akcijskim načrtom za ključno regijo

Keywords

Slovenija;avtomobilska industrija;industrijsko podjetje;Adria Mobil;poslovanje podjetja;uspešnost poslovanja;trženje;poslovno komuniciranje;strategija trženja;cena;blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Jakše]
UDC: 339.138
COBISS: 23729894 Link will open in a new window
Views: 999
Downloads: 202
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Marketing strategy development of Adria Mobil with an action plan for key regions
Secondary keywords: Slovenia;car industry;industrial enterprises;Adria Mobil;company performance;business efficiency;marketing;business communication;marketing strategy;price;brands;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 79 str.
ID: 9602980