primer Elana

Abstract

Širitev blagovne znamke

Keywords

trženje;blagovne znamke;premoženje;image;vrednotenje;strategija;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Korošec]
UDC: 339.138
COBISS: 23311590 Link will open in a new window
Views: 653
Downloads: 145
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Other data

Secondary language: English
Secondary title: Brand extension: the case of Elan
Secondary keywords: marketing;trademarks;property;image;valuation;strategy;research;analysis;cases;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 82, 15 str.
ID: 9602988
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