magistrsko delo
Dražen Ljubanović (Author), Tomaž Kolar (Mentor)

Abstract

Tržna naravnanost, zadovoljstvo in zvestoba kupcev v izbranem podjetju

Keywords

trženje;poslovno komuniciranje;vedenje potrošnikov;zadovoljstvo;lojalnost;tržne raziskave;case study;trgovinsko podjetje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Ljubanovič]
UDC: 339.138
COBISS: 23636966 Link will open in a new window
Views: 635
Downloads: 89
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Market orientation, customer satisfaction and loyalty in a selected company
Secondary keywords: marketing;business communication;consumer behaviour;satisfaction;loyalty;market research;case study;commercial enterprise;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 83, 16 str.
ID: 9603049