magistrsko delo
Irena Marolt Lavrič (Author), Vesna Žabkar (Mentor)

Abstract

Dejavniki uspešnosti spletnega oglaševanja malih podjetij

Keywords

trženje;elektronsko trženje;Internet;majhna podjetja;poslovno komuniciranje;uspeh;case study;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Marolt Lavrič]
UDC: 339.138
COBISS: 23411942 Link will open in a new window
Views: 469
Downloads: 99
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Other data

Secondary language: English
Secondary title: Effectiveness factors pertaining to on-line advertising by small companies
Secondary keywords: marketing;electronic marketing;Internet;small enterprises;business communication;success;case study;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 99, XI str.
ID: 9603064