magistrsko delo
Ana Mlekuž (Author), Mateja Bodlaj (Mentor), Vasja Rant (Co-mentor)

Abstract

Vpliv finančne pismenosti na nakupno vedenje porabnikov v času gospodarske krize v Sloveniji

Keywords

trženje;nakup;vedenje potrošnikov;odločanje;osebne finance;krize;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Mlekuž]
UDC: 339.138
COBISS: 23496166 Link will open in a new window
Views: 833
Downloads: 156
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Other data

Secondary language: English
Secondary title: The impact of financial literacy on the consumers' buying behavior during the financial crisis in Slovenia
Secondary keywords: marketing;purchasing;consumer behaviour;decision making;personal finance;crises;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 101, 53 str.
ID: 9603074
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