primer medicinsko tehničnih pripomočkov
Tjaša Šušmelj Živec (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza porabnikovega zaznavanja različnih oblik neposrednega trženja

Keywords

trženje;direktno trženje;zdravje;zdravila;vedenje potrošnikov;odločanje;nakup;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Šušmelj Živec]
UDC: 339.138
COBISS: 23629798 Link will open in a new window
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Downloads: 107
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the consumer's perception of various types of direct marketing: the case of medical technical devices
Secondary keywords: marketing;direct selling;health;medications;consumer behaviour;decision making;purchasing;research;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 85, 42 str.
ID: 9607942
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