magistrsko delo
Irena Vojvoda Keranović (Author), Irena Vida (Mentor)

Abstract

Dejavniki izbire banke kot prodajnega mesta za sklenitev zavarovalne police

Keywords

bančno zavarovalništvo;trženje;storitve;pozicioniranje proizvoda;odnosi s strankami;prodaja;stimulacija;vedenje potrošnikov;izbira;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Vojvoda Keranović]
UDC: 339.138
COBISS: 23642854 Link will open in a new window
Views: 617
Downloads: 129
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Determinants of selecting a bank as an insurance policy sales channel
Secondary keywords: bankassurance;marketing;services;positioning;customer relationship;sales;stimulation;consumer behaviour;choice;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 86, 11 str.
ID: 9607956