magistrsko delo
Tanja Oblak (Author), Mateja Bodlaj (Mentor)

Abstract

Analiza trženjskega komuniciranja v majhnem podjetju

Keywords

trženje;majhna podjetja;storitve;poslovno komuniciranje;oglaševanje;direktno trženje;odnosi z javnostjo;case study;I.S.P.;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Oblak]
UDC: 339.138
COBISS: 23644390 Link will open in a new window
Views: 601
Downloads: 117
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂA ǂmarketing communications analysis in a small business
Secondary keywords: marketing;small enterprises;services;business communication;advertising;direct selling;public relations;case study;I.S.P.;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 64, 2 str.
ID: 9607960