magistrsko delo
Tina Rejc (Author), Matej Černe (Mentor), Gregor Pfajfar (Co-mentor)

Abstract

Izdelava trženjskega načrta za uvedbo inovativnih solarnih svetil na slovenskem trgu

Keywords

Slovenija;sončna energija;proizvodi;inovacije;trženje;poslovno komuniciranje;strategija trženja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Rejc]
UDC: 339.138
COBISS: 23664614 Link will open in a new window
Views: 983
Downloads: 94
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Other data

Secondary language: English
Secondary title: Marketing plan for the implementation of innovative solar lighting on the Slovenian market
Secondary keywords: Slovenia;solar energy;products;innovations;marketing;business communication;marketing strategy;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 79, 15 str.
ID: 9607977